Journal II

To explain the kind of architecture and design MESURA stands for, it’s impossible to fall back on general terms or trendy wording. Instead, we reached for a set of universal concepts we found in the arts.

Our creative method, explained

These concepts have become our design principles, made to be interpreted as people come and go across our path and practice, bendable and resilient to the passing of time, capable of being recycled and re-read as we grow and evolve.
In this exercise of abstraction, we mean to convey the essence of our work, to project our objectives and aspirations, and unveil our way of doing.

Principle the Unknown

We are born in an unprecedented time in which the economic, social, cultural, political, and so, architectural landscape is evolving at a speed we’ve never experienced before. Both nothing and anything seems plausible. The future is unknown.
Technology has shaken our fundamentals on a personal level.
We live in an emerging new world, but it is still our world.

Our search for knowledge has become as important as the experience we already acquired. Things become interesting when we ask new questions, instead of collecting the answers.
An active approach. To not just see but to look. Take change as the only consistency. Knowing we will never know, but always seeking to know more.

Principle Practice

Theoretical diktat is useless if it’s impractical. An artist is no God. Nature stops functioning when there is no organisation that sustains it. Creativity is not a capricious talent but a systematic approach. There is no straightforward way of resolving. If design was born a priori, it would be born dead.

Architecture is the precise and balanced answer to programme, context, systems and needs. It designs for its users. If at any point the result should prove artistically unpleasant, start again.